Approach
I am passionate about delivering successful marketing communications that help my clients to achieve their ambitions.
I build bespoke marketing programmes. Always starting with the key fundamentals of objectives, messages and audiences; drawing on my experience and expertise to combine a range of marketing tools to create effective campaigns; and implementing them with flair and flexibility backed up with hard work, attention to detail and, when needed, sheer bloody mindedness.
I have worked for the largest and smallest of businesses, on campaigns that have lasted for years (20+ years in one case) or just a few weeks, with budgets of all sizes. Throughout, my enthusiasm and commitment to achieving the best possible results for my clients remains the same.
Experience
It’s almost 40 years since an undergraduate holiday job as a filing clerk at the Estates Gazette kick started my career in communications in the real estate sector.
I was a property journalist – writing for both the trade and national press – for more than 10 years before moving into PR & marketing comms, initially as in-house PR Manager at Strutt & Parker and then at Good Relations, where I ran the Property Marketing Unit.
I founded Cadenza Communications in the early 1990s and merged it with another agency in 2001 to form Halogen where I was a director until December 2017.
Current work includes place marketing (consumer, B2B and asset management support) for Mermaid Quay in Cardiff Bay on behalf of Schroder UK Real Estate Fund.
Services
- Corporate, B2B & consumer marcomms strategies
- Corporate & leasing event management
- Corporate & B2B media relations & marketing materials
- Public consultation & engagement
- Consumer events, promotions, advertising, marketing collateral, media relations, community engagement
- Websites, digital & social media marketing campaigns
- Copy writing & editing.